Thursday, 10 July 2008

So much noise in the cloud

During months of following the ever incresing hype on cloud computing I have constantly been reminded of what someone told me during a research call: -

'People always exaggerate the short term impact of technologies whilst underestimating the long term'

Unfortunately, the person that told me this escapes me but the truth of this is becoming more and more apparent. My research into mobile has reinforced this as time and again I speak with enthusiastic technologist about what mobile is capable. What they seem to miss is that technology is built for a user and without the user being ready the technology lies dormant.

The great thing with the cloud is that more and more people are becoming ready to use the cloud. Many use the cloud without realising it! And this is a huge positive for the industry. But we have to remember that in the short term the cloud will be slow to gain traction and often disappointing whilst in the long term it will transform the way we all use computers, software and the web.

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